Perfect Storm for Seller’s In Pt. Fermin
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I’m highlighting Pt. Fermin today, cuz I’m in love with Pt. Fermin and I get to doorknock all weekend. Yes, for me, it’s a blast. And there’s such good news for any homeowner thinking of selling. I’m out to declare it.
First off, Perfect Storm references the data that if you are worried you can’t sell, stats show you can blow those worries far out to sea. You surely can (and not “give it away”) and sleep soundly knowing you got the highest price possible. Now, can you accept that price? There are benefits to selling now and I bring a clear warning.
Here’s the truth: this market is incredibly price sensitive. Like if you’ve put that teeth-whitening goo on for just too long and now your spine tingles bad when anything cold is one foot away. That kind of sensitive. Over price and I promise you you’ll enjoy your home for a long time. Maybe that’s okay, and you just need to try out that price. Okay, do that, this is your special, unique home and you have your reasons. BUt if you are absolutely committed to selling, then with a careful review of your market value & if you price at or lower you will wooooooo those buyers in. AND THOSE BUYERS ARE OUT THERE.
**This last week: I wrote 2 offers for buyer clients. One property had 17 offers come in. The other 7 offers. There was a 3rd but I didn’t have time to get an offer in as they had 3 offers on the 3rd day and too bad said the listing agent. It’s a frenzy out there. Did you know that?? But not when you overprice.
Today there are only 13 homes for sale in Pt. Fermin, and what a range from mid 2’s to that very special home on the bluffs at 2mil $99,000.. It’s block by block in Pt.Fermin….so pricing is both science and art. Get those right and you can hold court to offers.
Just 13 homes means there’s 3 months of inventory, that’s a true SELLER’S MARKET. You can be in control at least of who comes to your home and the mindset they have. Do you want buyers walking thru your home picking away at your price with every tiny flaw they surmise? or thinking “what do I need to offer to win this great place?”
Then again, you need a straight talking agent who will tell you the truth and hear your truth. That’s a plug fer sure.
See you out there. enjoy this gorgeous California day.
Renee Ferjo
Propportunity Agent with Keller Williams PV Realty
310.200.4614
ReneeFErjo@KW.com
Dept of REal Estate Lic. #01422402
April 2010, You Want to Sell NOW? then you’ll be King & Queen
King & Queen of what? the negotiating table. Why? buyer’s are wooed back out in the hunt due to:
1. April 30th deadline dangling $8000. tax credit (if eligible) if in escrow.
2. Double Reward: if closed escrow by June 30th and additional $10,000. (if eligible.)
That’s a possible $18,000 in tax credits. Nothing to sneeze at.
3. Human Nature: you see other buyers flocking to open houses, you feel like you are missing out….and so on

In the Trenches Story:
#1.I listed a Short Sale 3/31/10. Great little house, great lot, but still a short sale which means buyers will need to wait possibly months! but in 5 days I had multiple! great offers. People competed for a SHORT SALE. Why? the sellers were savvy enough to list it at market value and the buyers came flocking in. Buyers know a great value and our Pedro market is gushing value right now. I repeat, GUSHING!!
#2. Also, last week, for my buyer I presented an offer OVER asking by $35,000….(don’t worry, was right on) WE HAD 19 OTHER OFFERS COMPETING AGAINST US. We didn’t get it. Did you catch that? 19 OFFERS!!
GLAD TIDINGS!! If you know anyone. Think now, yourself, Mom, Sister, neighbor, co-worker, fellow Elks member, family of daughter’s Girl Scout friend….who is pondering selling or needs to sell, with equity or distressed GET YOUR HOUSE ON THE MARKET NOW AND HOLD COURT!!! you can have a solid escrow open by April 30th.
I write this on April 9th. Figure an evaluation, plus spruce up house if needed, plus photos and sign up. Could be 2 days from start to on market or a week. Remember house need to debut, receive offers, and open escrow by April 30th. TODAY IS THE DAY!! TELL A FRIEND!!
Caveat: work with an agent who is straight with you about the value of your home. Don’t even think of overpricing it. You’ll kill the buzz and those buyer’s I brag about will wander thru your home picking away at your price with every undone upgrade and fleck of old paint. DON’T EVEN THINK ABOUT IT. YOU DON’T HAVE THE TIME. Get your value straight, know what you’re selling and hire someone who can negotiate. And you can walk away from your sold home feeling very satisfied that you got the highest price POSSIBLE. This isn’t 2006. If you are in today, and embrace today’s value…SELL. By the way, yes, that’s what I do. Would love to evaluate with you your situation. 310.200.4614 Renee Ferjo
